Get Black Friday Ready

Black Friday is always a conversation piece. Marketers and business owners have the opportunity to increase sales at a rate of knots while consumers are always eager for a bargain. Chatter has already started on what deals we can expect and if your target audience is anything like most, they’ll be starting their research soon (4.8 weeks before to be exact!).

One in five UK consumers will increase their Black Friday spending from 2021 levels despite the cost of living concerns, with the average UK consumer expected to spend £283 over the Black Friday weekend - a 25% increase from £226 in 2021.

 (Emarsys study)

With the UK’s economy now in recession and retail sales plunging, it’s more important than ever to get your eCommerce working to perfection, your marketing strategy on point and those all-important sales rolling in. 

Our eBook provides useful tips and expert advice on:

• Preparing your site for a high traffic period

• Optimising your paid media

• Social media tips

• Email marketing best practices